10 Top Tips to Be a Better Negotiator

Posted by Eilis Cope MCIM on September 26th, 2016

“A negotiator should observe everything. You must be part Sherlock Holmes, part Sigmund Freud.” – Victor Kiam

Negotiation. It’s a tricky business – and even trickier to get right. We negotiate on a daily basis with everyone in our lives – be they friends, relatives, colleagues, or potential business partners who could be worth millions to our company.

It’s not uncommon for people to routinely shy away from negotiation – the fear of conflict, and even the fear of losing, can indeed be enough to prevent some from even entering into the process in the first place.

10 Reasons Why Sales and Marketing Work Better Together

Posted by Eilis Cope MCIM on September 4th, 2016

Traditionally, sales and marketing teams have been known to have a somewhat, shall we say, turbulent relationship at best. Company cultures have historically dictated that these divisions be kept separate from one another – often working in different parts of the building, or even at completely separate locations altogether.

The result, inevitably, is a breakdown of communication between the two, creating, unfortunately, a prevailing “us-against-them” attitude on both sides of the divide.