How to Align Sales and Marketing to Drive Conversions

Here’s a little script for a stage play I’ve been working on. I’ve only got two lines so far, and only two characters – but I think I’ve got the all-important conflict of the drama pretty much nailed.

Here goes…

Sales [irate]: These leads you’ve handed to me are absolutely useless.

Marketing [indignant]: You wouldn’t know a good lead if it slapped you round the face.

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Categories: Marketing, Sales, Sales and Marketing : One Team
Dandelion in the sun – How to Align Sales and Marketing to Drive Conversions

Top 5 Negotiation Mistakes to Avoid at All Costs

Being a good negotiator is essential in the corporate world. There are countless deals to be made, partnerships to be formed, and indeed salaries to be bargained for – all of which require a tête-à-tête with another individual who will be as equally determined as you to get the best deal.

Negotiation is a skill, which some people seem to be born with. However, not everyone is a natural negotiator – but that doesn’t mean that you can’t learn how to do it, and how to do it well.

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Categories: Sales, Sales Negotiation
Honest Mistake in Scrabble Letters – Top 5 Negotiation Mistakes to Avoid at All Costs