Today, traditional outbound marketing has fallen by the wayside – and for good reason. Who really likes a quiet evening at home being interrupted by cold calls from pushy sales people? And what about all those TV commercials in the middle of our favourite shows, or marketing emails that we never signed up for invading our inbox?
No. Many consumers have simply had enough of businesses forcing such marketing messages upon them – especially in such invasive and unsolicited terms.
Categories: Digital Marketing, Inbound Marketing, Marketing
