Today, perhaps more than ever, the way an organisation is represented in the media has a huge impact on the way it is perceived by the public. Influencing these representations is what good PR is all about.
And let’s be clear from the outset – it takes more than a press release. Indeed, I’m sure that some companies must actually think that PR stands for “press release”, as that’s pretty much all they do on the public relations front.
Categories: General, Marketing, PR
For any brand or business that thinks there’s no place – or no need – for a blog on their website, it’s time to reconsider.
There still exists a prevailing misconception amongst some professionals that blogs are only for personal use or showcasing opinions, and have no real business value for the enterprise. Perhaps it’s got something to do with the word itself – “blog” (a truncation of “weblog”) – that makes the idea of blogging sound silly, corny, and not worth the effort or investment.
Categories: Blogging / Vlogging, Branding, Digital Marketing, Marketing
