In today’s world of constantly connected consumers and businesses, sales and marketing has become a 24/7/365 endeavour. Pressure on marketing teams to deliver more and more – and better and better – leads has never been higher, with expectation piled onto sales teams to close larger percentages than ever before.
Many companies, of course, have marketing and sales strategies that can often appear as if they are running like well-oiled machines.
Categories: Benefits of Interim / NED Roles, General