10 Reasons Why Companies Rebrand

Your brand forms the core identity of your business. It’s more than simply the name of your company, but a fusion of all the values, standards, ideals and characteristics that are embodied by your organisation. A brand, indeed, is your business’s personality.

However, sometimes, even the most well-known and beloved brands need to revisit and reinvent their personality. Perhaps it’s simply because the times have moved on, and what was once a winning brand identity no longer speaks to its audience in the same way that it used to.

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Categories: Branding, Marketing
Branding word cloud tablet – 10 Reasons Why Companies Rebrand

6 Phases of an Effective B2B Content Marketing Strategy

Content marketing is fast becoming one of the most widely used marketing tactics in the B2B realm. Today, 88% of B2B organisations use content marketing – a practice defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

However, despite high adoption rates, it may (or may not) surprise you to learn that, according to the B2B Content Marketing 2016 report, only 30% of B2B marketers say their organisations are effective at content marketing – down from 38% in last year’s report.

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Categories: B2B Content Marketing, Digital Marketing, Inbound Marketing, Marketing
B2B content marketing cycle

How to Align Sales and Marketing to Drive Conversions

Here’s a little script for a stage play I’ve been working on. I’ve only got two lines so far, and only two characters – but I think I’ve got the all-important conflict of the drama pretty much nailed.

Here goes…

Sales [irate]: These leads you’ve handed to me are absolutely useless.

Marketing [indignant]: You wouldn’t know a good lead if it slapped you round the face.

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Categories: Marketing, Sales, Sales and Marketing : One Team
Dandelion in the sun – How to Align Sales and Marketing to Drive Conversions

Top 5 Negotiation Mistakes to Avoid at All Costs

Being a good negotiator is essential in the corporate world. There are countless deals to be made, partnerships to be formed, and indeed salaries to be bargained for – all of which require a tête-à-tête with another individual who will be as equally determined as you to get the best deal.

Negotiation is a skill, which some people seem to be born with. However, not everyone is a natural negotiator – but that doesn’t mean that you can’t learn how to do it, and how to do it well.

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Categories: Sales, Sales Negotiation
Honest Mistake in Scrabble Letters – Top 5 Negotiation Mistakes to Avoid at All Costs

10 Top Tips to Be a Better Negotiator

“A negotiator should observe everything. You must be part Sherlock Holmes, part Sigmund Freud.” – Victor Kiam

 

Negotiation. It’s a tricky business – and even trickier to get right. We negotiate on a daily basis with everyone in our lives – be they friends, relatives, colleagues, or potential business partners who could be worth millions to our company.

It’s not uncommon for people to routinely shy away from negotiation – the fear of conflict, and even the fear of losing, can indeed be enough to prevent some from even entering into the process in the first place.

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Categories: General
businesspeople in negotiation – 10 Top Tips to Be a Better Negotiator

10 Reasons Why Sales and Marketing Work Better Together

Traditionally, sales and marketing teams have been known to have a somewhat, shall we say, turbulent relationship at best. Company cultures have historically dictated that these divisions be kept separate from one another – often working in different parts of the building, or even at completely separate locations altogether.

The result, inevitably, is a breakdown of communication between the two, creating, unfortunately, a prevailing “us-against-them” attitude on both sides of the divide.

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Categories: Marketing, Sales, Sales and Marketing : One Team
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5 Key Skills Your Sales Team Needs To Win

 

Both marketing and sales have changed forever.

In the age of the internet – and particularly social media – traditional marketing has been quite savagely displaced by inbound marketing. Blogs, social media competitions, and online videos are increasingly being embraced by businesses far and wide, all with the purpose of drawing greater attention to a brand’s activities via online mediums.

And a similar story is being told from the point of sales.

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Categories: Sales
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5 Key Performance Indicators That Should Define Your Sales Strategy

Metrics.

Sales and success are both determined by them. However, it can sometimes feel as if, in 2016, with our unprecedented ability to measure pretty much everything that flows in, out and through the enterprise – from Facebook likes to annual turnover – that our attentions are being constantly misdirected. Indeed, whilst sales managers still demand so much time spent measuring everything under the sun, appropriate levels of energy and resources are left wanting in the areas that actually matter.

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Categories: Sales
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Why Sales And Marketing Should Be One Team With One Vision

Here’s a question that all CEOs should ask themselves:

“Are my sales and marketing teams working together as a close-knit unit – or are they, essentially, adversaries?”

Indeed, you may be asking yourself this already – the idea that these key departments should be more co-operative is not, after all, an entirely new concept to most industry executives. However, it seems that even with the best will in the world, there are many organisations that continue to struggle with turning the theory into a working, profitable practice.

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Categories: Marketing, Sales, Sales and Marketing : One Team
Woman from sales punching man from marketing

Your body language shapes who you are

One way or another we are all fascinated with body language. We can think of awkward interactions or a weak hand shake and always remember these. It affects how we judge people and ultimately impacts our decision-making process.

Our non-verbals are another form of communication – another language which enables people to judge us and equally how we judge them.

The non-verbals of animals and people are very similar when it comes to power and dominance.

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Categories: General
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