In simple terms digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cell-phones, digital billboards, games’ consoles and apps to engage with consumers and stakeholders. Cope Sales and Marketing understands it’s important to have a cohesive approach to digital marketing to ensure the advancement of your product / service/ organisation across the various digital channels.
Ideally Cope Sales and Marketing would recommend that this would be integrated with your website to ensure that your content is targeted and updated through a bespoke content management system to drive search engine optimization (SEO) and ultimately grow your business.
Your website is your window to the world and as such it’s really important to get it right and keep updating it. Once again, we would advocate that a strategic approach is taken to web development by putting yourself in your customers’ shoes and developing a site that is easy to navigate and has good functionality so that potential customers stay on your website longer. Map out what you want your website to achieve and understand what role it plays in the sales cycle imbibing social media and the latest technological advances into your web development, if appropriate for your business and your customers’ needs.
Cope Sales and Marketing can save companies falling into the many pitfalls associated with building a new website or indeed upgrading a current site. On too many occasions functionality of a website is compromised in favour of design. At Cope Sales and Marketing we don’t believe either should be compromised but the difficulty is understanding what is meant by functionality and how you make it easier for your customers to navigate your website. We can also help you write benefit led copy which is content rich for your website.
Please call us now for an informal discussion regarding all your digital and web development needs – 07557 477667 / 01453 886776
or email us at firstname.lastname@example.org