Inbound Marketing

how does inbound marketing differ from traditional marketing

Inbound marketing is different from traditional marketing techniques as it relies on creating quality content that draws people to your website. This has largely replaced the old outbound methods of buying ads and e-mail lists then praying for leads! Therefore by aligning content with your customer’s needs then you naturally attract inbound traffic. The aim is to convert this inbound traffic to your existing customer portfolio. The results are not immediate and it takes time to generate the copy to build the inbound traffic, before the leads can be converted.

the inbound methodology

There are essentially 4 stages to inbound methodology as follows -:

  1. Attract strangers to your website
  2. Convert these visitors into leads
  3. Make the sale
  4. Continue to delight the customer so they come back for moreInbound marketing methodology


The company that developed the inbound methodology is Hubspot. Cope Sales and Marketing works with a Hubspot partner so we can either build websites on the Hubspot platform or, as we prefer, build websites in WordPress and use an SEO plug-in (Yoast). We prefer to use WordPress with a plug-in because you can withdraw from Hubspot at anytime and your website remains intact.

5 tactics for inbound marketing success

  1. Begin with your website’s content
  2. Move onto content marketing
  3. Social media marketing
  4. Capturing lead information
  5. E-mail marketing

Check out our blog on 5 tactics for inbound marketing success.

Need help designing and executing an inbound marketing strategy? From the design and content of your website through to content marketing in all its guises, Cope Sales and Marketing can execute a wide range of tactics to help grow your audience and customer base. Please give us a call or complete our contact form and we will get in touch with you.

Please call us now for an informal discussion regarding all your inbound marketing needs – 07557 477667 / 01453 886776
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