At Cope Sales and Marketing we aim to simplify things and explain the difference between a brand and a logo. We all know that a logo is a visual identity e.g. MacDonald’s golden arches, Nike’s swoosh, Starbucks green mermaid, and Nestle’s bird sitting on a nest but what then is branding – as many people think a logo is a brand when it’s not!

A brand is a more holistic view of how your customers experience your company – every single touch point they come into contact with and it therefore encapsulates the entire marketing mix.

You know when your branding is really good because customers will have a strong positive emotional reaction to your brand. Every contact and experience with the brand creates a memory – good or bad and influences the perception of your brand.

Essentially cohesive branding, marketing and advertising is fundamental to protecting and improving a company’s value. Adopting a truly holistic approach to marketing communications planning is vital to understanding how best to reach your consumers by using the most effective combination of media channels available.

Please call us now for an informal discussion regarding all your branding needs – 07557 477667 / 01453 886776 or email us at