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Category: Account-based marketing

What Is Account-Based Marketing and Do You Need It?

Posted by Eilis Cope MCIM on June 27th, 2018
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B2B organisations have long based their marketing strategies around campaigns that cast the net far and wide in an effort to appeal to as many companies as possible in the target market. While this is often a successful approach, over the past three or four years an alternative has emerged that is proving to be the hot new kid on the B2B marketing block – account-based marketing (ABM).

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Categories: Account-based marketing, B2B Content Marketing, Content Marketing, Marketing, Sales and Marketing : One Team
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