Top 3 Reasons You Need an Interim Sales and Marketing Director

In today’s world of constantly connected consumers and businesses, sales and marketing has become a 24/7/365 endeavour. Pressure on marketing teams to deliver more and more – and better and better – leads has never been higher, with expectation piled onto sales teams to close larger percentages than ever before.

Many companies, of course, have marketing and sales strategies that can often appear as if they are running like well-oiled machines.

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Categories: Benefits of Interim / NED Roles, General
interim sales and marketing director

How Hiring an NED Can Add Value to Your Business

Today, non-executive directors (NEDs) are playing an increasingly important and influential role in how businesses develop and grow. Indeed, the NED’s role itself has evolved over the past few years from its historical focus on corporate governance, to a more active, advisory involvement in everything from operations to strategy – and their input can be simply priceless for a company’s growth.

An NED is able to bring an outsider’s unbiased perspective to the business, helping it focus on the most optimal path forward, rather than allowing it to be steered exclusively by executives who may have a much narrower view as to which direction it should be going in.

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Categories: Benefits of Interim / NED Roles, General
Board meeting – hiring an NED

Why Good PR Matters and How to Do It Right

Today, perhaps more than ever, the way an organisation is represented in the media has a huge impact on the way it is perceived by the public. Influencing these representations is what good PR is all about.

And let’s be clear from the outset – it takes more than a press release. Indeed, I’m sure that some companies must actually think that PR stands for “press release”, as that’s pretty much all they do on the public relations front.

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Categories: General, Marketing, PR
Good PR – Public Relations word cloud

10 Top Tips to Be a Better Negotiator

“A negotiator should observe everything. You must be part Sherlock Holmes, part Sigmund Freud.” – Victor Kiam

 

Negotiation. It’s a tricky business – and even trickier to get right. We negotiate on a daily basis with everyone in our lives – be they friends, relatives, colleagues, or potential business partners who could be worth millions to our company.

It’s not uncommon for people to routinely shy away from negotiation – the fear of conflict, and even the fear of losing, can indeed be enough to prevent some from even entering into the process in the first place.

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Categories: General
businesspeople in negotiation – 10 Top Tips to Be a Better Negotiator

Your body language shapes who you are

One way or another we are all fascinated with body language. We can think of awkward interactions or a weak hand shake and always remember these. It affects how we judge people and ultimately impacts our decision-making process.

Our non-verbals are another form of communication – another language which enables people to judge us and equally how we judge them.

The non-verbals of animals and people are very similar when it comes to power and dominance.

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Categories: General

How to make stress your friend

Stress has many permutations for everyone but in essence it is a state of mental or emotional strain resulting from adverse or demanding circumstances. In the main people have a tendency to think that stress is really bad for them and is often the root cause of illness. However if we could change how we think about stress could that reduce the effect on our bodies?

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Categories: General
Stress Banner

The power of vulnerability

People don’t usually think of the workplace as an environment for demonstrating vulnerability. Instead, they often see a place of business as where they go to perform a role.

Whether you’re the CEO of a large corporation or a new startup your focus undoubtedly has been largely on appearing professional. While professionalism is a necessary part of business, some surprising benefits result from leaders allowing vulnerability to enter the workplace. 

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Categories: General

The multi-million pound christmas ad industry

How many of us ask ourselves why the major retailers spend so much money on advertising and do they really achieve a viable return on investment? John Lewis spent £7m on ‘Monty the Penguin’ and within hours of its launch thousands of people had watched it and more importantly shared it – 202,953 times in its first 24 hours.

Christmas is a very emotional time – when we remember our friends and family no longer with us, reminisce about childhood and Santa Claus and look forward to getting together with loved ones – if we’re lucky enough to have this luxury.

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Categories: General