5 Reasons Why Investing in Great Design Is Great for Business

Smart companies know that investing in their business doesn’t cost – rather, it pays.

However, when it comes to investing in good design, there is often a reluctance to find the budget – despite the huge value of professionally presenting your marketing and communication material with great design.

It is so often the case that when times get tough or when savings need to be made, it’s the creative budget that faces the first cuts.

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Categories: Branding, Content Marketing, Design, Marketing
Abstract great design swirl

The Importance of Creative Design in Business Strategy

Customers care about aesthetics, and smart companies know it.

Indeed, a study by Adobe and Forrester Consulting found that 82% of companies believe there is a strong connection between creativity – including creative design – and business success.

(Image source: landing.adobe.com)

In the world of big data, there is much pressure for companies to focus purely on data-driven strategies.

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Categories: Design, Marketing
Rainbow swirls, creative design