Why Personalisation Is the Future of B2C Content Marketing

Long gone are the days when traditional forms of advertising – TV and radio commercials, newspaper ads, cold calls, etc. – were enough to satisfy consumers’ demands for company and product information. Today, your customers want to be engaged and even entertained as they embark upon the buyer’s journey from product discovery through to purchase – a journey that now takes place primarily online.

However, what’s engaging and entertaining for one customer may not be so for another – and that means that brands need to find ways and means to connect with their customers on an individual level.

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Categories: Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Website
personalisation

Beyond the Blog: Why Content Marketing Is Much More than Just Blogging

Content marketing. It’s become the marketer’s weapon of choice over the past few years. 86% of B2C organisations now use content marketing, according to the latest figures from the Content Marketing Institute, as do a massive 91% of B2B organisations.

(Image source: contentmarketinginstitute.com)

Why are so many companies committed to content marketing?

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
content marketing is king of the world

How to Market to Millennials

As one of the largest living generations in the world, millennials – defined as being born between 1981 and 1997 – are now well into adulthood. They have money to spend, and make up an extremely large percentage of the global consumer base. As such, companies all over the world need a robust millennial marketing strategy to target them – but it’s important to understand that millennials are an entirely different breed to the generation Xers and baby boomers that came before them.

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Categories: B2B Content Marketing, Blogging / Vlogging, Branding, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, Social Media
Millennials – How to win at Millennial marketing

Dos and Don’ts of Data Security for GDPR Compliance

If you’re not ready for the EU’s incoming General Data Protection Regulation, better known as GDPR, it’s high time you started getting everything in order.

This can’t be emphasised enough. GDPR comes into effect on May 25th 2018 – but many companies still aren’t prepared. In November, a Trends Report from British software and services company Advanced showed that a worrying 25% of organisations were either unprepared or – even more concerning – unaware of the incoming changes.

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Categories: Digital Marketing
GDPR compliance

What Marketing Really Is, and Why Every Company Needs It

At the heart of all successful businesses is strong and ongoing marketing.

Practically every aspect of your business absolutely depends on your ability to market your services and/or your products. You could be offering the best, most desirable, innovative and life-changing solutions or merchandise in your industry – but without marketing, none of your potential customers would have any clue that they exist at all.

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Categories: Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
what is marketing?

Which Social Networks Should Your Brand Be Utilising?

When it comes to your social media marketing strategy, the key to success comes in choosing the right platform(s) through which to launch your campaigns, connect with your target audience, and achieve your goals.

LinkedIn. Twitter. Facebook. Pinterest. Instagram. These are the five big networks that you need to consider. However, not all of them will be right or indeed necessary for your brand’s particular social media marketing strategy.

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Categories: Digital Marketing, Marketing, Social Media
social media marketing icons arranged in a cube

Why Brands Need to Get Serious About Blogging

For any brand or business that thinks there’s no place – or no need – for a blog on their website, it’s time to reconsider.

There still exists a prevailing misconception amongst some professionals that blogs are only for personal use or showcasing opinions, and have no real business value for the enterprise. Perhaps it’s got something to do with the word itself – “blog” (a truncation of “weblog”) – that makes the idea of blogging sound silly, corny, and not worth the effort or investment.

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Categories: Blogging / Vlogging, Branding, Digital Marketing, Marketing
Blog Scrabble letters

Vlogging vs. Blogging: Which Is Right for Your Business?

Whilst blogging has exploded into a multi-million-pound global industry over the past decade or more, today, the rapid rise of video marketing has swept in a new format – vlogging – that business leaders now have to consider as part of an ongoing and ever-evolving content marketing strategy.

The benefits of blogging remain clear. From an SEO (search engine optimisation) perspective, a regular, well-written blog has become the cornerstone of online discoverability for SMEs and corporate giants alike.

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Categories: Blogging / Vlogging, Digital Marketing, Marketing
computer station for blogging and vlogging.

Crowdfunding Made Simple: Part 1 – Understanding Crowdfunding for Scale-ups

Welcome to the first instalment of what will be a two-part series of posts unpicking the basics of crowdfunding. In this post, we get to grips with crowdfunding for scale-ups, and take a look at some of the platforms that are available. In Part 2, we’ll be talking about how to launch a crowdfunding campaign, and the best practices for maximising results.

If there’s one thing that’s almost universally true for all businesses, it’s that if they want to scale-up their operations, they are going to need funding to do so.

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Categories: Crowdfunding, Digital Marketing, Marketing
Crowdfunding

What Is SEO and Why Is It So Critical?

Search engine optimisation – SEO for short – is critical for any business with an online presence. Today, that means every business.

In my last blog, I made the case that in 2017 and beyond, your website is the most important and valuable marketing tool at your disposal. That is true. And, since it is, ensuring that your hardest working marketing tool is discoverable on the web renders SEO just as crucial.

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Categories: Digital Marketing, Marketing, SEO
What is SEO word cloud