Beyond the Blog: Why Content Marketing Is Much More than Just Blogging

Content marketing. It’s become the marketer’s weapon of choice over the past few years. 86% of B2C organisations now use content marketing, according to the latest figures from the Content Marketing Institute, as do a massive 91% of B2B organisations.

(Image source: contentmarketinginstitute.com)

Why are so many companies committed to content marketing?

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
content marketing is king of the world

How to Market to Millennials

As one of the largest living generations in the world, millennials – defined as being born between 1981 and 1997 – are now well into adulthood. They have money to spend, and make up an extremely large percentage of the global consumer base. As such, companies all over the world need a robust millennial marketing strategy to target them – but it’s important to understand that millennials are an entirely different breed to the generation Xers and baby boomers that came before them.

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Categories: B2B Content Marketing, Blogging / Vlogging, Branding, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, Social Media
Millennials – How to win at Millennial marketing

Why Content is Still King of Today’s Marketing Initiatives

The phrase “Content is king” may have turned into something of a cliché, but clichés become clichés for a reason – they speak a fundamental truth.

In the past, content marketing was a tactic deployed only by the most forward-thinking companies, who understood early on that they could set themselves apart from competitors by providing audiences with insightful, entertaining and relevant content that added value to the overall brand.

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Inbound Marketing, SEO, Social Media
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How to Measure Your Social Media Marketing Success with Google Analytics

There is no question that social media marketing has become one of the most important growth tactics for businesses of all sizes today.

With 2.16 billion active users on Facebook, 1.5 billion on YouTube, 800 million on Instagram, 330 million on Twitter, 260 million on LinkedIn, and another 200 million on Pinterest, committing to social media marketing offers hugely valuable opportunities to get your business in front of the people who matter most – your customers.

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Categories: Social Media
How to Measure Your Social Media Marketing Success with Google Analytics

What Marketing Really Is, and Why Every Company Needs It

At the heart of all successful businesses is strong and ongoing marketing.

Practically every aspect of your business absolutely depends on your ability to market your services and/or your products. You could be offering the best, most desirable, innovative and life-changing solutions or merchandise in your industry – but without marketing, none of your potential customers would have any clue that they exist at all.

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Categories: Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
what is marketing?

Which Social Networks Should Your Brand Be Utilising?

When it comes to your social media marketing strategy, the key to success comes in choosing the right platform(s) through which to launch your campaigns, connect with your target audience, and achieve your goals.

LinkedIn. Twitter. Facebook. Pinterest. Instagram. These are the five big networks that you need to consider. However, not all of them will be right or indeed necessary for your brand’s particular social media marketing strategy.

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Categories: Digital Marketing, Marketing, Social Media
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