Beyond the Blog: Why Content Marketing Is Much More than Just Blogging

Content marketing. It’s become the marketer’s weapon of choice over the past few years. 86% of B2C organisations now use content marketing, according to the latest figures from the Content Marketing Institute, as do a massive 91% of B2B organisations.

(Image source: contentmarketinginstitute.com)

Why are so many companies committed to content marketing?

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
content marketing is king of the world

How to Market to Millennials

As one of the largest living generations in the world, millennials – defined as being born between 1981 and 1997 – are now well into adulthood. They have money to spend, and make up an extremely large percentage of the global consumer base. As such, companies all over the world need a robust millennial marketing strategy to target them – but it’s important to understand that millennials are an entirely different breed to the generation Xers and baby boomers that came before them.

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Categories: B2B Content Marketing, Blogging / Vlogging, Branding, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, Social Media
Millennials – How to win at Millennial marketing

Why Content is Still King of Today’s Marketing Initiatives

The phrase “Content is king” may have turned into something of a cliché, but clichés become clichés for a reason – they speak a fundamental truth.

In the past, content marketing was a tactic deployed only by the most forward-thinking companies, who understood early on that they could set themselves apart from competitors by providing audiences with insightful, entertaining and relevant content that added value to the overall brand.

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Inbound Marketing, SEO, Social Media
Content is king word cloud

6 Phases of an Effective B2B Content Marketing Strategy

Content marketing is fast becoming one of the most widely used marketing tactics in the B2B realm. Today, 88% of B2B organisations use content marketing – a practice defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

However, despite high adoption rates, it may (or may not) surprise you to learn that, according to the B2B Content Marketing 2016 report, only 30% of B2B marketers say their organisations are effective at content marketing – down from 38% in last year’s report.

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Categories: B2B Content Marketing, Digital Marketing, Inbound Marketing, Marketing
B2B content marketing cycle