Smart companies know that investing in their business doesn’t cost – rather, it pays.
However, when it comes to investing in good design, there is often a reluctance to find the budget – despite the huge value of professionally presenting your marketing and communication material with great design.
It is so often the case that when times get tough or when savings need to be made, it’s the creative budget that faces the first cuts.
Categories: Branding, Content Marketing, Design, Marketing
Content marketing is fast becoming one of the most widely used marketing tactics in the B2B realm. Today, 88% of B2B organisations use content marketing – a practice defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
However, despite high adoption rates, it may (or may not) surprise you to learn that, according to the B2B Content Marketing 2016 report, only 30% of B2B marketers say their organisations are effective at content marketing – down from 38% in last year’s report.
Categories: B2B Content Marketing, Digital Marketing, Inbound Marketing, Marketing
Content marketing. It’s become the marketer’s weapon of choice over the past few years. 86% of B2C organisations now use content marketing, according to the latest figures from the Content Marketing Institute, as do a massive 91% of B2B organisations.
(Image source: contentmarketinginstitute.com)
Why are so many companies committed to content marketing?
Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
B2B organisations have long based their marketing strategies around campaigns that cast the net far and wide in an effort to appeal to as many companies as possible in the target market. While this is often a successful approach, over the past three or four years an alternative has emerged that is proving to be the hot new kid on the B2B marketing block – account-based marketing (ABM).
Categories: Account-based marketing, B2B Content Marketing, Content Marketing, Marketing, Sales and Marketing : One Team
As one of the largest living generations in the world, millennials – defined as being born between 1981 and 1997 – are now well into adulthood. They have money to spend, and make up an extremely large percentage of the global consumer base. As such, companies all over the world need a robust millennial marketing strategy to target them – but it’s important to understand that millennials are an entirely different breed to the generation Xers and baby boomers that came before them.
Categories: B2B Content Marketing, Blogging / Vlogging, Branding, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, Social Media
Customers care about aesthetics, and smart companies know it.
Indeed, a study by Adobe and Forrester Consulting found that 82% of companies believe there is a strong connection between creativity – including creative design – and business success.
(Image source: landing.adobe.com)
In the world of big data, there is much pressure for companies to focus purely on data-driven strategies.
Categories: Design, Marketing
At the heart of all successful businesses is strong and ongoing marketing.
Practically every aspect of your business absolutely depends on your ability to market your services and/or your products. You could be offering the best, most desirable, innovative and life-changing solutions or merchandise in your industry – but without marketing, none of your potential customers would have any clue that they exist at all.
Categories: Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
When it comes to your social media marketing strategy, the key to success comes in choosing the right platform(s) through which to launch your campaigns, connect with your target audience, and achieve your goals.
LinkedIn. Twitter. Facebook. Pinterest. Instagram. These are the five big networks that you need to consider. However, not all of them will be right or indeed necessary for your brand’s particular social media marketing strategy.
Categories: Digital Marketing, Marketing, Social Media
Having a robust customer relationship management (CRM) strategy is imperative for practically all businesses in today’s digital world – but what is it exactly?
Well, in a nutshell, a CRM strategy refers to a system for managing all of your company’s relationships and interactions with customers and prospects. A good CRM strategy will help you improve your customer relationships right across the board, which, in turn, will increase customer lifetime value and increase revenue.
Categories: CRM, Marketing
Today, perhaps more than ever, the way an organisation is represented in the media has a huge impact on the way it is perceived by the public. Influencing these representations is what good PR is all about.
And let’s be clear from the outset – it takes more than a press release. Indeed, I’m sure that some companies must actually think that PR stands for “press release”, as that’s pretty much all they do on the public relations front.
Categories: General, Marketing, PR
