Last time, we discussed what a contact strategy is and why the modern business needs one.
We concluded that a contact strategy is a plan for delivering personally relevant communications to the right customers at the right time on the right channel, and that businesses need such a strategy to support overarching business objectives, such as converting prospects to customers, meeting cross- and up-sell targets, lead nurturing, and customer advocacy.
Categories: Contact Strategy![Contact strategy](https://www.cope-salesandmarketing.com/wp-content/uploads/2018/09/organization-2478211_960_720-300x225.jpg)