Today, perhaps more than ever, the way an organisation is represented in the media has a huge impact on the way it is perceived by the public. Influencing these representations is what good PR is all about.
And let’s be clear from the outset – it takes more than a press release. Indeed, I’m sure that some companies must actually think that PR stands for “press release”, as that’s pretty much all they do on the public relations front.
Categories: General, Marketing, PR![Good PR – Public Relations word cloud](https://www.cope-salesandmarketing.com/wp-content/uploads/2017/09/555703373_1280x720-300x169.jpg)