Why Personalisation Is the Future of B2C Content Marketing

Long gone are the days when traditional forms of advertising – TV and radio commercials, newspaper ads, cold calls, etc. – were enough to satisfy consumers’ demands for company and product information. Today, your customers want to be engaged and even entertained as they embark upon the buyer’s journey from product discovery through to purchase – a journey that now takes place primarily online.

However, what’s engaging and entertaining for one customer may not be so for another – and that means that brands need to find ways and means to connect with their customers on an individual level.

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Categories: Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Website
personalisation

Beyond the Blog: Why Content Marketing Is Much More than Just Blogging

Content marketing. It’s become the marketer’s weapon of choice over the past few years. 86% of B2C organisations now use content marketing, according to the latest figures from the Content Marketing Institute, as do a massive 91% of B2B organisations.

(Image source: contentmarketinginstitute.com)

Why are so many companies committed to content marketing?

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
content marketing is king of the world

How to Market to Millennials

As one of the largest living generations in the world, millennials – defined as being born between 1981 and 1997 – are now well into adulthood. They have money to spend, and make up an extremely large percentage of the global consumer base. As such, companies all over the world need a robust millennial marketing strategy to target them – but it’s important to understand that millennials are an entirely different breed to the generation Xers and baby boomers that came before them.

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Categories: B2B Content Marketing, Blogging / Vlogging, Branding, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, Social Media
Millennials – How to win at Millennial marketing

Why Content is Still King of Today’s Marketing Initiatives

The phrase “Content is king” may have turned into something of a cliché, but clichés become clichés for a reason – they speak a fundamental truth.

In the past, content marketing was a tactic deployed only by the most forward-thinking companies, who understood early on that they could set themselves apart from competitors by providing audiences with insightful, entertaining and relevant content that added value to the overall brand.

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Inbound Marketing, SEO, Social Media
Content is king word cloud

Why Brands Need to Get Serious About Blogging

For any brand or business that thinks there’s no place – or no need – for a blog on their website, it’s time to reconsider.

There still exists a prevailing misconception amongst some professionals that blogs are only for personal use or showcasing opinions, and have no real business value for the enterprise. Perhaps it’s got something to do with the word itself – “blog” (a truncation of “weblog”) – that makes the idea of blogging sound silly, corny, and not worth the effort or investment.

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Categories: Blogging / Vlogging, Branding, Digital Marketing, Marketing
Blog Scrabble letters

Vlogging vs. Blogging: Which Is Right for Your Business?

Whilst blogging has exploded into a multi-million-pound global industry over the past decade or more, today, the rapid rise of video marketing has swept in a new format – vlogging – that business leaders now have to consider as part of an ongoing and ever-evolving content marketing strategy.

The benefits of blogging remain clear. From an SEO (search engine optimisation) perspective, a regular, well-written blog has become the cornerstone of online discoverability for SMEs and corporate giants alike.

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Categories: Blogging / Vlogging, Digital Marketing, Marketing
computer station for blogging and vlogging.