Why Your Website Is Your Most Important Marketing Tool

When all things are considered – your social media marketing, your content marketing, your email marketing, your traditional outbound advertising, your printed brochures and other marketing materials – your website still stands head and shoulders above the rest as the most important marketing tool you have at your disposal.

Why?

Because all else points to your website. That’s why.

No matter where and how a prospect discovers that your business exists – a tweet, a blog post, an ad in the back of a newspaper, a recommendation from a colleague – he/she will always validate your existence by looking up your website.

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Categories: Digital Marketing, Marketing, Website
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5 Tactics for Inbound Marketing Success

Today, traditional outbound marketing has fallen by the wayside – and for good reason. Who really likes a quiet evening at home being interrupted by cold calls from pushy sales people? And what about all those TV commercials in the middle of our favourite shows, or marketing emails that we never signed up for invading our inbox?

No. Many consumers have simply had enough of businesses forcing such marketing messages upon them – especially in such invasive and unsolicited terms.

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Categories: Digital Marketing, Inbound Marketing, Marketing
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5 Easy Steps to Improve Your Online Brand Reputation

You’re going out for dinner, and want to try out somewhere different you haven’t been before – how do you decide where to go?

Today, such decisions are usually informed by online searches. In this example, we would take a look at restaurant reviews and choose one with high ratings and a good reputation. It’s a simple enough formula for the restaurant trade – but does the same thing apply to your enterprise?

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Categories: Digital Marketing, Marketing, PR
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6 Phases of an Effective B2B Content Marketing Strategy

Content marketing is fast becoming one of the most widely used marketing tactics in the B2B realm. Today, 88% of B2B organisations use content marketing – a practice defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

However, despite high adoption rates, it may (or may not) surprise you to learn that, according to the B2B Content Marketing 2016 report, only 30% of B2B marketers say their organisations are effective at content marketing – down from 38% in last year’s report.

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Categories: B2B Content Marketing, Digital Marketing, Inbound Marketing, Marketing
B2B content marketing cycle