Top 5 Signs it’s Time to Rebrand

Your branding is one of the most vital marketing tools in communicating your business’ values, beliefs and message to your business network – customers, suppliers, competitors, your team and a variety of other key contacts in the business. When executed well, strong branding is the most significant weapon you have in marking yourself out from the competition, building your customer base and securing customer loyalty. However, reviewing your branding periodically is essential to ensure that your branding is still relevant, original and on message.

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Categories: Branding, Marketing
Branding – Top 5 Signs it’s Time to Rebrand

10 Reasons Why Companies Rebrand

Your brand forms the core identity of your business. It’s more than simply the name of your company, but a fusion of all the values, standards, ideals and characteristics that are embodied by your organisation. A brand, indeed, is your business’s personality.

However, sometimes, even the most well-known and beloved brands need to revisit and reinvent their personality. Perhaps it’s simply because the times have moved on, and what was once a winning brand identity no longer speaks to its audience in the same way that it used to.

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Categories: Branding, Marketing
Branding word cloud tablet – 10 Reasons Why Companies Rebrand

6 Phases of an Effective B2B Content Marketing Strategy

Content marketing is fast becoming one of the most widely used marketing tactics in the B2B realm. Today, 88% of B2B organisations use content marketing – a practice defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

However, despite high adoption rates, it may (or may not) surprise you to learn that, according to the B2B Content Marketing 2016 report, only 30% of B2B marketers say their organisations are effective at content marketing – down from 38% in last year’s report.

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Categories: B2B Content Marketing, Digital Marketing, Inbound Marketing, Marketing
B2B content marketing cycle

How to Align Sales and Marketing to Drive Conversions

Here’s a little script for a stage play I’ve been working on. I’ve only got two lines so far, and only two characters – but I think I’ve got the all-important conflict of the drama pretty much nailed.

Here goes…

Sales [irate]: These leads you’ve handed to me are absolutely useless.

Marketing [indignant]: You wouldn’t know a good lead if it slapped you round the face.

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Categories: Marketing, Sales, Sales and Marketing : One Team
Dandelion in the sun – How to Align Sales and Marketing to Drive Conversions

10 Reasons Why Sales and Marketing Work Better Together

Traditionally, sales and marketing teams have been known to have a somewhat, shall we say, turbulent relationship at best. Company cultures have historically dictated that these divisions be kept separate from one another – often working in different parts of the building, or even at completely separate locations altogether.

The result, inevitably, is a breakdown of communication between the two, creating, unfortunately, a prevailing “us-against-them” attitude on both sides of the divide.

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Categories: Marketing, Sales, Sales and Marketing : One Team
Hands Passing Baton at Sporting Event

Why Sales And Marketing Should Be One Team With One Vision

Here’s a question that all CEOs should ask themselves:

“Are my sales and marketing teams working together as a close-knit unit – or are they, essentially, adversaries?”

Indeed, you may be asking yourself this already – the idea that these key departments should be more co-operative is not, after all, an entirely new concept to most industry executives. However, it seems that even with the best will in the world, there are many organisations that continue to struggle with turning the theory into a working, profitable practice.

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Categories: Marketing, Sales, Sales and Marketing : One Team
Woman from sales punching man from marketing