Here’s a question that all CEOs should ask themselves:
“Are my sales and marketing teams working together as a close-knit unit – or are they, essentially, adversaries?”
Indeed, you may be asking yourself this already – the idea that these key departments should be more co-operative is not, after all, an entirely new concept to most industry executives. However, it seems that even with the best will in the world, there are many organisations that continue to struggle with turning the theory into a working, profitable practice.
Categories: Marketing, Sales, Sales and Marketing : One Team