Your brand forms the core identity of your business. It’s more than simply the name of your company, but a fusion of all the values, standards, ideals and characteristics that are embodied by your organisation. A brand, indeed, is your business’s personality.

However, sometimes, even the most well-known and beloved brands need to revisit and reinvent their personality. Perhaps it’s simply because the times have moved on, and what was once a winning brand identity no longer speaks to its audience in the same way that it used to.

Read more >