Search engine optimisation – SEO for short – is critical for any business with an online presence. Today, that means every business.
In my last blog, I made the case that in 2017 and beyond, your website is the most important and valuable marketing tool at your disposal. That is true. And, since it is, ensuring that your hardest working marketing tool is discoverable on the web renders SEO just as crucial.
Categories: Digital Marketing, Marketing, SEO
When all things are considered – your social media marketing, your content marketing, your email marketing, your traditional outbound advertising, your printed brochures and other marketing materials – your website still stands head and shoulders above the rest as the most important marketing tool you have at your disposal.
Why?
Because all else points to your website. That’s why.
No matter where and how a prospect discovers that your business exists – a tweet, a blog post, an ad in the back of a newspaper, a recommendation from a colleague – he/she will always validate your existence by looking up your website.
Categories: Digital Marketing, Marketing, Website
