Top 3 PR Fails: What We Can Learn from What Went Wrong

Posted by Eilis Cope MCIM on July 18th, 2017

Good PR (public relations) is all about persuasion. It’s about persuading an audience to support your position in the market, recognise your accomplishments, promote your messages, and, ultimately, purchase your products.

However, when it comes to PR, there are some subtle yet significant differences to what might be considered out-and-out marketing. PR people don’t buy adverts – that’s the marketing department’s job. They also don’t do things like hand out free samples at the shopping centre in town.

Vlogging vs. Blogging: Which Is Right for Your Business?

Posted by Eilis Cope MCIM on July 6th, 2017

Whilst blogging has exploded into a multi-million-pound global industry over the past decade or more, today, the rapid rise of video marketing has swept in a new format – vlogging – that business leaders now have to consider as part of an ongoing and ever-evolving content marketing strategy.

The benefits of blogging remain clear. From an SEO (search engine optimisation) perspective, a regular, well-written blog has become the cornerstone of online discoverability for SMEs and corporate giants alike.