Good PR (public relations) is all about persuasion. It’s about persuading an audience to support your position in the market, recognise your accomplishments, promote your messages, and, ultimately, purchase your products.
However, when it comes to PR, there are some subtle yet significant differences to what might be considered out-and-out marketing. PR people don’t buy adverts – that’s the marketing department’s job. They also don’t do things like hand out free samples at the shopping centre in town.Marketing, PR