Why Content is Still King of Today’s Marketing Initiatives

The phrase “Content is king” may have turned into something of a cliché, but clichés become clichés for a reason – they speak a fundamental truth.

In the past, content marketing was a tactic deployed only by the most forward-thinking companies, who understood early on that they could set themselves apart from competitors by providing audiences with insightful, entertaining and relevant content that added value to the overall brand.

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Inbound Marketing, SEO, Social Media
Content is king word cloud

How to Measure Your Social Media Marketing Success with Google Analytics

There is no question that social media marketing has become one of the most important growth tactics for businesses of all sizes today.

With 2.16 billion active users on Facebook, 1.5 billion on YouTube, 800 million on Instagram, 330 million on Twitter, 260 million on LinkedIn, and another 200 million on Pinterest, committing to social media marketing offers hugely valuable opportunities to get your business in front of the people who matter most – your customers.

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Categories: Social Media
How to Measure Your Social Media Marketing Success with Google Analytics

How to Conduct High-Value Market Research for Your Business Plan

Conducting thorough market research is the essential first step for any business attempting to establish a new brand, open a new location, or launch a new product or service.

You may have been dreaming about ploughing your time and resources into any of these things for some time. In love with your idea, in your mind’s eye, you see whole swathes of customers queueing up at your door, simply itching to spend their money with you.

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Categories: Market Research
Light bulb – market research drawing board

The Importance of Creative Design in Business Strategy

Customers care about aesthetics, and smart companies know it.

Indeed, a study by Adobe and Forrester Consulting found that 82% of companies believe there is a strong connection between creativity – including creative design – and business success.

(Image source: landing.adobe.com)

In the world of big data, there is much pressure for companies to focus purely on data-driven strategies.

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Categories: Design, Marketing
Rainbow swirls, creative design

Dos and Don’ts of Data Security for GDPR Compliance

If you’re not ready for the EU’s incoming General Data Protection Regulation, better known as GDPR, it’s high time you started getting everything in order.

This can’t be emphasised enough. GDPR comes into effect on May 25th 2018 – but many companies still aren’t prepared. In November, a Trends Report from British software and services company Advanced showed that a worrying 25% of organisations were either unprepared or – even more concerning – unaware of the incoming changes.

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Categories: Digital Marketing
GDPR compliance

What Marketing Really Is, and Why Every Company Needs It

At the heart of all successful businesses is strong and ongoing marketing.

Practically every aspect of your business absolutely depends on your ability to market your services and/or your products. You could be offering the best, most desirable, innovative and life-changing solutions or merchandise in your industry – but without marketing, none of your potential customers would have any clue that they exist at all.

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Categories: Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
what is marketing?

Which Social Networks Should Your Brand Be Utilising?

When it comes to your social media marketing strategy, the key to success comes in choosing the right platform(s) through which to launch your campaigns, connect with your target audience, and achieve your goals.

LinkedIn. Twitter. Facebook. Pinterest. Instagram. These are the five big networks that you need to consider. However, not all of them will be right or indeed necessary for your brand’s particular social media marketing strategy.

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Categories: Digital Marketing, Marketing, Social Media
social media marketing icons arranged in a cube

5 Ways to Improve Your Customer Relationship Management Strategy

Having a robust customer relationship management (CRM) strategy is imperative for practically all businesses in today’s digital world – but what is it exactly?

Well, in a nutshell, a CRM strategy refers to a system for managing all of your company’s relationships and interactions with customers and prospects. A good CRM strategy will help you improve your customer relationships right across the board, which, in turn, will increase customer lifetime value and increase revenue.

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Categories: CRM, Marketing
CRM strategy – customers around a ball.

Top 3 Reasons You Need an Interim Sales and Marketing Director

In today’s world of constantly connected consumers and businesses, sales and marketing has become a 24/7/365 endeavour. Pressure on marketing teams to deliver more and more – and better and better – leads has never been higher, with expectation piled onto sales teams to close larger percentages than ever before.

Many companies, of course, have marketing and sales strategies that can often appear as if they are running like well-oiled machines.

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Categories: Benefits of Interim / NED Roles, General
interim sales and marketing director

How Hiring an NED Can Add Value to Your Business

Today, non-executive directors (NEDs) are playing an increasingly important and influential role in how businesses develop and grow. Indeed, the NED’s role itself has evolved over the past few years from its historical focus on corporate governance, to a more active, advisory involvement in everything from operations to strategy – and their input can be simply priceless for a company’s growth.

An NED is able to bring an outsider’s unbiased perspective to the business, helping it focus on the most optimal path forward, rather than allowing it to be steered exclusively by executives who may have a much narrower view as to which direction it should be going in.

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Categories: Benefits of Interim / NED Roles, General
Board meeting – hiring an NED
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