How to Market to Millennials

Posted by Eilis Cope MCIM on May 14th, 2018

As one of the largest living generations in the world, millennials – defined as being born between 1981 and 1997 – are now well into adulthood. They have money to spend, and make up an extremely large percentage of the global consumer base. As such, companies all over the world need a robust millennial marketing strategy to target them – but it’s important to understand that millennials are an entirely different breed to the generation Xers and baby boomers that came before them.

How to Conduct High-Value Market Research for Your Business Plan

Posted by Eilis Cope MCIM on March 6th, 2018

Conducting thorough market research is the essential first step for any business attempting to establish a new brand, open a new location, or launch a new product or service.

You may have been dreaming about ploughing your time and resources into any of these things for some time. In love with your idea, in your mind’s eye, you see whole swathes of customers queueing up at your door, simply itching to spend their money with you.

Categories: Market Research

The Importance of Creative Design in Business Strategy

Posted by Eilis Cope MCIM on March 1st, 2018

Customers care about aesthetics, and smart companies know it.

Indeed, a study by Adobe and Forrester Consulting found that 82% of companies believe there is a strong connection between creativity – including creative design – and business success.

(Image source: landing.adobe.com)

In the world of big data, there is much pressure for companies to focus purely on data-driven strategies.

Categories: Design, Marketing

Dos and Don’ts of Data Security for GDPR Compliance

Posted by Eilis Cope MCIM on January 23rd, 2018

If you’re not ready for the EU’s incoming General Data Protection Regulation, better known as GDPR, it’s high time you started getting everything in order.

This can’t be emphasised enough. GDPR comes into effect on May 25th 2018 – but many companies still aren’t prepared. In November, a Trends Report from British software and services company Advanced showed that a worrying 25% of organisations were either unprepared or – even more concerning – unaware of the incoming changes.

Categories: Digital Marketing

5 Ways to Improve Your Customer Relationship Management Strategy

Posted by Eilis Cope MCIM on December 7th, 2017

Having a robust customer relationship management (CRM) strategy is imperative for practically all businesses in today’s digital world – but what is it exactly?

Well, in a nutshell, a CRM strategy refers to a system for managing all of your company’s relationships and interactions with customers and prospects. A good CRM strategy will help you improve your customer relationships right across the board, which, in turn, will increase customer lifetime value and increase revenue.

Categories: CRM, Marketing

Top 3 Reasons You Need an Interim Sales and Marketing Director

Posted by Eilis Cope MCIM on November 2nd, 2017

In today’s world of constantly connected consumers and businesses, sales and marketing has become a 24/7/365 endeavour. Pressure on marketing teams to deliver more and more – and better and better – leads has never been higher, with expectation piled onto sales teams to close larger percentages than ever before.

Many companies, of course, have marketing and sales strategies that can often appear as if they are running like well-oiled machines.

Categories: Benefits of Interim / NED Roles, General

Why Good PR Matters and How to Do It Right

Posted by Eilis Cope MCIM on September 25th, 2017

Today, perhaps more than ever, the way an organisation is represented in the media has a huge impact on the way it is perceived by the public. Influencing these representations is what good PR is all about.

And let’s be clear from the outset – it takes more than a press release. Indeed, I’m sure that some companies must actually think that PR stands for “press release”, as that’s pretty much all they do on the public relations front.

Categories: General, Marketing, PR

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