Why Personalisation Is the Future of B2C Content Marketing

Long gone are the days when traditional forms of advertising – TV and radio commercials, newspaper ads, cold calls, etc. – were enough to satisfy consumers’ demands for company and product information. Today, your customers want to be engaged and even entertained as they embark upon the buyer’s journey from product discovery through to purchase – a journey that now takes place primarily online.

However, what’s engaging and entertaining for one customer may not be so for another – and that means that brands need to find ways and means to connect with their customers on an individual level.

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Categories: Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Website
personalisation

Beyond the Blog: Why Content Marketing Is Much More than Just Blogging

Content marketing. It’s become the marketer’s weapon of choice over the past few years. 86% of B2C organisations now use content marketing, according to the latest figures from the Content Marketing Institute, as do a massive 91% of B2B organisations.

(Image source: contentmarketinginstitute.com)

Why are so many companies committed to content marketing?

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media
content marketing is king of the world

How to Market to Millennials

As one of the largest living generations in the world, millennials – defined as being born between 1981 and 1997 – are now well into adulthood. They have money to spend, and make up an extremely large percentage of the global consumer base. As such, companies all over the world need a robust millennial marketing strategy to target them – but it’s important to understand that millennials are an entirely different breed to the generation Xers and baby boomers that came before them.

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Categories: B2B Content Marketing, Blogging / Vlogging, Branding, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, Social Media
Millennials – How to win at Millennial marketing

5 Reasons Why Investing in Great Design Is Great for Business

Smart companies know that investing in their business doesn’t cost – rather, it pays.

However, when it comes to investing in good design, there is often a reluctance to find the budget – despite the huge value of professionally presenting your marketing and communication material with great design.

It is so often the case that when times get tough or when savings need to be made, it’s the creative budget that faces the first cuts.

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Categories: Branding, Content Marketing, Design, Marketing
Abstract great design swirl

Why Content is Still King of Today’s Marketing Initiatives

The phrase “Content is king” may have turned into something of a cliché, but clichés become clichés for a reason – they speak a fundamental truth.

In the past, content marketing was a tactic deployed only by the most forward-thinking companies, who understood early on that they could set themselves apart from competitors by providing audiences with insightful, entertaining and relevant content that added value to the overall brand.

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Categories: B2B Content Marketing, Blogging / Vlogging, Content Marketing, Inbound Marketing, SEO, Social Media
Content is king word cloud

How to Measure Your Social Media Marketing Success with Google Analytics

There is no question that social media marketing has become one of the most important growth tactics for businesses of all sizes today.

With 2.16 billion active users on Facebook, 1.5 billion on YouTube, 800 million on Instagram, 330 million on Twitter, 260 million on LinkedIn, and another 200 million on Pinterest, committing to social media marketing offers hugely valuable opportunities to get your business in front of the people who matter most – your customers.

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Categories: Social Media
How to Measure Your Social Media Marketing Success with Google Analytics

How to Conduct High-Value Market Research for Your Business Plan

Conducting thorough market research is the essential first step for any business attempting to establish a new brand, open a new location, or launch a new product or service.

You may have been dreaming about ploughing your time and resources into any of these things for some time. In love with your idea, in your mind’s eye, you see whole swathes of customers queueing up at your door, simply itching to spend their money with you.

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Categories: Market Research
Light bulb – market research drawing board

The Importance of Creative Design in Business Strategy

Customers care about aesthetics, and smart companies know it.

Indeed, a study by Adobe and Forrester Consulting found that 82% of companies believe there is a strong connection between creativity – including creative design – and business success.

(Image source: landing.adobe.com)

In the world of big data, there is much pressure for companies to focus purely on data-driven strategies.

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Categories: Design, Marketing
Rainbow swirls, creative design

Dos and Don’ts of Data Security for GDPR Compliance

If you’re not ready for the EU’s incoming General Data Protection Regulation, better known as GDPR, it’s high time you started getting everything in order.

This can’t be emphasised enough. GDPR comes into effect on May 25th 2018 – but many companies still aren’t prepared. In November, a Trends Report from British software and services company Advanced showed that a worrying 25% of organisations were either unprepared or – even more concerning – unaware of the incoming changes.

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Categories: Digital Marketing
GDPR compliance
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