Content marketing. It’s become the marketer’s weapon of choice over the past few years. 86% of B2C organisations now use content marketing, according to the latest figures from the Content Marketing Institute, as do a massive 91% of B2B organisations.
(Image source: contentmarketinginstitute.com)
Why are so many companies committed to content marketing?B2B Content Marketing, Blogging / Vlogging, Content Marketing, Digital Marketing, Inbound Marketing, Marketing, SEO, Social Media